Google Play Premium growth tools
Google Play offers a range of tools and features to help you expand your audience and maximize revenue. Additional premium growth tools are available to apps and games that meet our eligibility criteria.
To see if your title is eligible, go to the promotional content page in Google Play Console.
Included tools and features
This list will expand over time:
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Additional custom store listings (100 instead of 50)
Eligibility criteria
To qualify for access to premium growth tools, you must be a developer in good standing on Google Play. In addition, your app or game must meet one of the following thresholds:
At least 1.6 million 28DAU daily over the previous 3 months, and a minimum of 1.6 million active installs. |
At least 2 million 28DAU daily over the previous month, and a minimum of 2 million active installs. |
At least $40,000 USD/month in consumer spend over the previous 3 calendar months, or at least $50,000 USD in the previous calendar month. |
Reduced thresholds for qualifying developers and titles
Eligibility thresholds are reduced in the following cases:
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You are a developer in the Google Play Partner program
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You are a developer in the Media Experience program
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Your title has consistently maintained a top 10 ranking by 28DAU on every day of the previous calendar month, in at least one of the following countries and categories:
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Countries: Argentina, Bangladesh, Brazil, Egypt, France, Germany, India, Indonesia, Italy, Japan, Mexico, Pakistan, Philippines, Russia, South Korea, Thailand, Türkiye, United Kingdom, United States, Vietnam
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Categories: Entertainment, Music and Audio, Health and Fitness, Sports, Beauty, Lifestyle, Books and Reference, Food and Drink, Shopping, Travel, Education, Social
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Reduced thresholds
At least 800,000 28DAU daily over the previous 3 months, and a minimum of 800,000 active installs. |
At least 1 million 28DAU daily over the previous month, and a minimum of 1 million active installs |
At least $20,000 USD/month in consumer spend over the previous 3 calendar months, or at least $25,000 USD in the previous calendar month |
Access to premium growth tools for new launches
If you are a developer in the Google Play Partner Program or Media Experience Program, your new title launches automatically get access to promotional content for a minimum of two quarters after you launch. After this time you'll lose access unless your title meets the reduced thresholds.
Exclusions
Premium growth tools are currently available for select app categories. We're working to expand access and will provide updates as they become available.
Excluded categories: Finance, Dating, News, Video Players, Business, Medical, Parenting, Tools, Casino.
Frequently asked questions:
For existing titles on Google Play
My title qualifies for access to premium growth tools. What do I have to do to start using them?
How quickly do newly eligible titles get access to premium growth tools?
What happens if my title stops meeting the criteria?
Where can I see why my title qualified (or did not qualify)?
For new title launches on Google Play (for developers in the Google Play Partner Program for Games or Media Experience Program)